Hurley Sponsored Studio
This was a partnership class where we got to work with Hurley and make a line for their board-shorts and a few apparel lines.
Low Brow Hurley was developed is based from the old 1920-40s Cartoons, with all the black, white, and comical effect but with sea life. Keeping things on the sketchy side was to sell the humorous and energetic aspect of these wacky sea characters. The line also incorporates Nike apparel to have both parent and child companies have specific styles for specific brands. Sharks on surfboards and sea lions with fist-a-cuffs.
Process & Ideation
This rowdy bunch of sea critters love having fun and causing trouble. from left to right we have, Dante, Virgil, Ja’Min, Slick, Lizzo, and Blasthead. All these rascally bunch of misfits where created in the digitally drawing program procreate, allowing a full ranch of exploration of finding the right amount of sketchy attitude.