Hurley Sponsored Studio 

This was a partnership class where we got to work with Hurley and make a line for their board-shorts and a few apparel lines.

 

Skills

Apparel Design
Print+Pattern
Illustration

Statement

Low Brow Hurley was developed is based from the old 1920-40s Cartoons, with all the black, white, and comical effect but with sea life. Keeping things on the sketchy side was to sell the humorous and energetic aspect of these wacky sea characters. The line also incorporates Nike apparel to have both parent and child companies have specific styles for specific brands. Sharks on surfboards and sea lions with fist-a-cuffs.

 
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Process & Ideation

 
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The Gang

This rowdy bunch of sea critters love having fun and causing trouble. from left to right we have, Dante, Virgil, Ja’Min, Slick, Lizzo, and Blasthead. All these rascally bunch of misfits where created in the digitally drawing program procreate, allowing a full ranch of exploration of finding the right amount of sketchy attitude.

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Process Sketches

 

Apparel Application