Badlands National Parks
Badlands National Parks is a beautiful land in South Dakota. The landscape is roughly half badlands geologic formations and half mixed-grass prairie ecosystem. The striking scenery of the rugged spires and deep canyons contain a rich history of not just humans but of also prehistoric mammals.
Ideation & Sketching
The packaging design went through tonnes of sketching ideation and mind mapping to pin the right concept for a parks packaging that no annoying to travel, can fit the right amount of stuff and serve more than just its appearance. The color choices came from the diverse the ecosystem of geologic formations and grasslands.